Why retail prices from trusted sources beat resale marketplace premiums
We connect you directly with authorized retail sources like Footlocker, Nike, Adidas, and more. You're buying brand new sneakers at retail prices without resale markups, and we help you find the best deal across all these retailers.
GOAT is a resale marketplace where individuals sell sneakers, typically at prices well above retail. While they offer authentication and a large selection of rare sneakers, you're paying premium resale prices even for sneakers still available at retail stores.
GOAT's entire business model depends on resale markups, which means you're overpaying:
The authentication process adds significant delays to delivery:
Buying from a resale marketplace means limited flexibility:
GOAT profits when resellers charge more, creating misaligned incentives:
GOAT sells both new and used sneakers, which can be confusing:
We show you retail prices from authorized dealers. For popular sneakers like Air Force 1s or Dunks, this means paying $90-120 instead of $200-300+ on GOAT. That's hundreds of dollars saved per purchase.
Our platform compares prices across Footlocker, Champs, Nike, Adidas, JD Sports, Finish Line, Shoe Palace, and Shiekh. See instantly which retailer has the best price for your exact sneaker.
Buy directly from retailers and receive your sneakers in 3-7 days, not 2-4 weeks. No authentication delays, no waiting for sellers to ship. Just standard retail delivery.
Buying from authorized retailers means no authentication needed. Every sneaker is guaranteed genuine because it comes directly from the brand or their authorized partners.
Retailers offer standard 30-60 day return windows with flexible policies. Wrong size? Don't like the fit? Easy returns with no hassle.
Every sneaker is brand new, never worn. No need to check condition ratings or worry about receiving used shoes.
GOAT does serve important use cases in the sneaker market:
The key insight: Most sneakers people want are still available at retail or through restocks. Check Stolen Foot first before paying GOAT's resale premiums - you'll often find the same sneaker for 50-70% less at retail.
Before you buy on GOAT, check if your sneakers are available at retail. Most popular models are still in stock - you could save hundreds.
Find Retail Prices Now| Feature | Stolen Foot | GOAT | |
|---|---|---|---|
| Retail pricing | ✓ | ✗ | |
| No resale markup | ✓ | ✗ | |
| Fast shipping (3-7 days) | ✓ | ✗ | |
| Compares prices across retailers | ✓ | ✗ | |
| Flexible return policies (30-60 days) | ✓ | ✗ | |
| All brand new sneakers | ✓ | Mixed new/used | |
| Price drop alerts | ✓ | ✗ | |
| Direct retailer customer service | Direct retailer customer service | ✓ | ✗ |
| Access to sold-out rare releases | ✗ | ✓ | |
| Used sneaker market | ✗ | ✓ |